new philosophy of skincare

a note from us

puakai is a modern, natural skincare brand rooted in simplicity, purity, and real results. we use gentle, plant-based ingredients backed by science — no parabens, no sulfates, no synthetic fragrances, ever. while many brands rely on harsh chemicals that disrupt the skin’s balance, we take a kinder approach. our formulas work in harmony with your skin to hydrate, strengthen, and restore its natural glow. powered by new-generation technology, each formula is lightweight yet packed with healing, skin-supporting ingredients.

our values

We believe skincare should be clean, simple, and effective. Our products are made with safe, non-toxic ingredients that support the skin’s natural balance, without harsh chemicals or synthetic additives. Every formula is thoughtfully developed to deliver real results using proven, skin-loving ingredients. We’re committed to conscious choices — from ethical sourcing to eco-friendly packaging — and we never test on animals. At puakai, we value honesty over hype, and we create products you can trust to care for your skin, every day.

our promise

All products are certified natural and organic cosmetics, developed by experts and manufactured in our own factory in Riga, Latvia. We are proud to carry the COSMOS certification, an internationally recognized standard that guarantees the use of sustainably sourced ingredients, environmentally friendly production processes, and responsible packaging. COSMOS also ensures that our formulas are free from synthetic fragrances, dyes, and harmful chemicals — meeting the highest standards of clean beauty.

what we’re not made of

Our products are free from:
– parabens
– mineral oils
– silicones
– chemical UV filters
– polyethylene glycols (PEG)
– genetically modified organisms (GMO)
– artificial or animal-derived colorants
– nanomaterials
– synthetic fragrances

our values

our promise

what we’re not made of

backed by science

Our ingredients are carefully chosen to deliver real results while being gentle on your skin. We combine powerful peptides that support collagen production and skin renewal with nourishing shea and cocoa butter for deep hydration and softness. Antioxidant-rich blueberry seed oil and sea buckthorn protect your skin from environmental stress, while hyaluronic acid locks in moisture for a plump, radiant complexion. Aloe vera soothes and calms, and natural plant extracts work in harmony to restore your skin’s balance and glow. Every ingredient is backed by science and nature, ensuring your skin gets the best care without harsh chemicals or nasties.

made in europe, with care

puakai products are thoughtfully formulated and produced in europe, where strict standards ensure the highest quality, safety, and sustainability. our manufacturing partners share our values — clean ingredients, ethical production, and no shortcuts. everything is made in small batches to maintain freshness and integrity, so what you put on your skin is always something you can feel good about. to serve our u.s. customers with ease, we ship directly from our warehouse in the usa — no customs delays, no surprise fees.

made in europe, with care